SUNDOWN FESTIVAL X FOR REAL CO
Harmonising Music, Sustainability & Connection
Sundown Festival 2025 is a different kind of music festival.
It’s a green wonderland — led by sustainability and designed to reflect the values this generation actually cares about: purpose, presence, and people.
As the Official Youth Partner of Sundown Festival, we’re reimagining how experiences can spark real relationships between people, communities, and even the planet.
With support from partners like Sundown Festival, Gushcloud International, School of X, and more, we’re putting youth ideas into motion — creating a space where sustainability meets human connection.
What We’re Bringing
Knotify
A For Real Co original. This wristband blends analog interaction with digital simplicity, letting festivalgoers express their social energy through colour. It lowers the barrier to connect — no app, no awkward intros, just human signals.
The Gaia Zone Takeover
In this space, our youth creators will showcase real ideas to make relationships stronger. Think: boardgames to ease social anxiety, tools to build chosen families, and IRL prompts that actually deepen your connections.
Content That Hits Different
Our creators, guided by Gushcloud, are documenting it all — not just the aesthetics, but the emotion. Because connection deserves content that really moves people.
Why It Matters
Cause in a world that feels more disconnected than ever, we’re building solutions that bring people closer. Not with ‘what ifs’ — but with real conversations and powerful initiatives by young people who actually care.
Sundown is our first large-scale takeover. But we’re just getting started.
We’re not waiting to be invited anymore.
We’re here to stay. For real.