A friendship never made. A conversation never started. A moment that quietly passed by.

Unexpected Moments is a Singapore-wide interactive campaign that creates more opportunities for people to connect through chance encounters and spontaneous conversations.

It is inspired by the relationships that begin when nobody is planning for them, through a random meeting, a simple exchange or being in the right place at the right time.

We cannot predict what each moment will become. That is what makes it exciting.

One moment, strangers. The next, best friends.